Jayda is a visual storyteller with extensive experience in trend analysis, concept development, surface design, product development and brand management in the home and fashion industries.

She’s most passionate about connecting people with products and services that enhance the human experience, and her Master’s Degree in Branding amplifies her ability to tell compelling visual stories that guide brands into new phases of product development and innovation.

Jayda is endlessly curious about the psychology of consumerism and she thrives on challenges that utilize her diverse skill set, which sit at the intersection of people, culture, and business.