An individual project for the Meaning of Branded Objects class during the first semester of my graduate studies. We were challenged to rebrand our least favorite branded object at home and make it appeal to us again, the idea being to analyze how a brand has to reach out and reconnect with an audience that has grown apart from it. By understanding the audience's psychology and fulfilling their current needs, the brand creates an opportunity to regain relevance.

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Instructor-Tom Guariello